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Imagining Marketing: Art, Aesthetics and the Avant-Garde (Routledge Interpretive Marketing Research Series)by: Stephen Brownen 0415234867 9780415234863 |
Imagining Marketing: Art, Aesthetics and the Avant-Garde (Routledge Interpretive Marketing Research Series.)
By Stephen Brown
- Publisher: Routledge
- Number Of Pages: 304
- Publication Date: 2001-03-20
- ISBN-10 / ASIN: 0415234867
- ISBN-13 / EAN: 9780415234863
- Binding: Library Binding
Product Description:
"Imagination" is a word that is widely used but rarely examined. This book focuses on the interface between art and the marketplace, applying the tools and techniques of artistic appreciation to marketing phenomena.
Summary: A marvelous work without any recognition here?
Rating: 5
A special segment of marketing discipline, aesthetics, has seem to be neglected for decades. The arcane world of the aesthetic markets is still covered with veins. The pricing and judgmental criteria of an art work were prosperous beyond the theoretical research. Brown's work open an systematic windows in the imaging marketing.